Effort Underway To Curb Obesity In Lincoln



LINCOLN -- Pretty soon your usual vending machine may look more like a traffic light with sugar-loaded sodas highlighted in red and water in green. It's all part of Partnership for a Healthy Lincoln's plan to get the capital city hooked on healthy vending machines. Dr. Bob Rauner, Director of Partnership for Healthy Lincoln, says beverages are about 1/2 the obesity epidemic and part of those come from vending machines. Color-coding what's good for you in vending machines is just one solution. First start with product placement. Dr. Rauner says something as basic as changing the order of the contents because people tend to buy what's on top first. Dr. Rauner says healthy vending machine owners could lose money in the short term while people adjust to less sugary options, but when people get thirsty, they'll start buying and things get back to normal.

 

 

Vending machine in the cafeteria of the KFOR studios (Jeff Motz/KFOR News)